Joy Wing Mau to expand climate-resilient TUTTI™ apples in China

Joy Wing Mau, a leading fruit grower, marketer and exporter in China, has been appointed the exclusive growing and sales partner of TUTTI™ apples in China. Joy Wing Mau will plant 300 hectares of TUTTI™ apples, leveraging its capabilities to bring the TUTTI™ apple brand to consumers across China.

Morgan Rogers, VentureFruit General Manager, says the license is another milestone for the partnership and a significant step towards the goal of expanding the TUTTI™ apple programme to 1,200 hectares globally by 2030.

“Joy Wing Mau’s scale, expertise in growing, and market reach, makes them an ideal partner to introduce TUTTI™ apples to China. As one of China’s largest produce companies, with world-class sales, marketing and logistics expertise, Joy Wing Mau will be a valued addition to the global TUTTI™ apples network and this collaboration will accelerate the brand’s momentum in Asia,” says Rogers.

Since its launch in February 2023, TUTTI™ apples have expanded rapidly, with over 900 hectares now licensed across Spain, Latin America, China and the United Kingdom.

Joy Wing Mau was founded in 1998 with the mission of “Better Fruit, Better Life”. Today, the company’s supply chain spans over 300 cities in China, servicing over 40 wholesale markets, more than 10,000 retail outlets and 25,000 fruit specialty stores, alongside 5 leading e-commerce platforms.

You Wenzhe, Joy Wing Mau Fruit Technology Corporation General Manager, says “As part of our refreshed strategy, Joy Wing Mau is investing in new apple genetics and production with a strong focus on supplying our customers in China. Selecting apples that will perform well in an increasingly volatile climate is key for Joy Wing Mau as we continue to encounter hot summers and associated production challenges.

“Since first seeing the test blocks in Spain, we have been impressed with the Hot Climate Partnership and are absolutely delighted to be partnering with VentureFruit and their global team to develop TUTTI™ apples in China,” says You.

Morgan Rogers explains “Globally, we are seeing constant reminders of the need for climate-resilient varieties, with the increased frequency of intense weather events continuing to impact production in both hemispheres. Innovative apple and pear varieties from the Hot Climate Partnership, such as TUTTI™, are enabling growers to meet these challenges while delivering an outstanding consumer experience and preference.

“TUTTI™ is a stand-out apple—validated through production trials and multiple years of consumer research. It has been specifically bred to thrive in hot conditions, producing a deliciously light, crisp apple, with bright red skin and a rounded sweet flavour; with notes of honey, melon and florals.

“TUTTI™ apples are expanding globally through a network of exceptional partners in a peer-to-peer collaboration. We are thrilled with the innovative apple’s remarkable progress in its first two years,” says Rogers.

Joy Wing Mau joins a growing global network of TUTTI™ apple licensees in the programme, including Copefrut S.A. (Latin America), T&G Global’s United Kingdom subsidiary, Worldwide Fruit (United Kingdom), and FruitFutur (Catalonia).